As a successful Udemy/Skillshare creator for the past 6 years, I have mixed feelings
about my new announcement for the future of my training and tutorials on the
Udemy platform, with also excitement on the new journey for I Am The Studio and
our students going forward If you didn’t know already, I’m Brandon Aaron Gibbs, registered Architect
and the founder of the courses platform I Am The Studio, in
addition to being the Creative Director at MotionFORM, a design innovation lab
and Senior editor at technology courses platform ThinkParametric.
I have been in the Architecture education industry simultaneously while working
with clients and firms on leading Architectural projects over the past 2
decades. I mentored in The American Institute of Graphic Arts Elevate program,
where I was a Director for 2019, and I also mentored in both the American
Institute of Architecture and National Organization of Minority Architects organizations.
I started creating commissioned Architecture courses online in 2017, after
seeing interest in key skills in areas where I specialized, and I have continued
ever since helping thousands grow new skills and find opportunities with top
design skills. I began my story with Udemy/Skillshare helping colleagues create courses, where I
subsequently launched The Complete SketchUp Guide in 2020, my most successful course,
now with more than 4,000 students on Udemy + Skillshare. Since that time, I
have created several hit Architecture courses, where I have had both rewarding and
humbling feedback, gaining 100 -200 students monthly across my top skilled courses. However, in looking at the investments for the future of I Am The Studio,
and the value we can provide and capture, the path on Udemy and effort to
sustain was not matching. Udemy has done an incredible thing in the design
space, but it is unfortunately proving a narrowing opportunity even from my
first days, creating a negative reward cycle pushing down value received per value
created.
In response to the above negative Udemy climate for creators
and our maturation as a focused courses platform, I will be removing 90% -95% of
my courses from Udemy (permanently hidden from public) as of December 1st. I will
also be offering free single course enrollment to existing students on my platform.
These moves will allow me better quality time for focus on the work of better
connecting with students and creating better courses at the I Am The Studio
home.
If you are one of my existing students, on Udemy, I want to
thank you for your continued support and attention concerning this. I still
believe that quality is built over time, and that you should continue to train
your skills for new opportunities, that I Am The Studio is releasing. For instructions to access your purchased courses on IATS click here.
Stay tuned, as some 2023 announcements for I Am The Studio
are coming.
Get started with I Am The Studio here:
For more comprehensive skills for beginners to advance in SketchUp, check our courses below:
The Complete SketchUp Guide
Enscape Essentials For SketchUp
The Complete SketchUp Guide To Layout